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..Internship
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My fascination with Latin Music
soon became an interest in Latin America. Through the graces of Herbert Evans, then
President of Nationwide Insurance's radio division and a "friend of a friend of the
family" I was put into an informal exchange program through which I would complete my
Junior year in High School in Mexico City. |
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Central
Mexico at nearly 7,500 feet altitude was a
very different environment than the rustbelt winters of Cleveland. |
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This was partly
correct. Once I got to Mexico, I did not ever go beyond matriculating in the school. The
next day, I visited Organización Radio Centro, which operated 5 AM stations from palatial
studios in the old downtown section of Mexico City, the world's largest commercial radio
market. While there, I met XEJP and XEQR Program Director Ramiro Garza, who offered me the
opportunity to be an intern. |
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Reforma Avenue runs from the old downtown to
Chapultepec Park, and is among the world's busiest. |
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This skyline, taken in the 60's, shows the residual smog and haze that has reduced
visibility to as little as a half-mile now. |
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I spent nearly a
year learning to cart newscasts, carrying spots to the dubbing room and filing records. At
the same time, I saw that format radio worked in Mexico. It was the same structure, just
in a different language. The jingles were all PAMS overdubs and much of the music on
several of the stations was cover versions of American Top 40 hits! |
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Radio Centro, now "Grupo Radio Centro" (NYSE: "RC"), and its 5
stations had nearly 30% of the audience in the 1963 market of 32 AM stations. They had a
bilingual Top 40, a Spanish Top 40, a tropical music station, an MOR format and another
facility playing all ranchera music. |
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This is my 1963
snapshot of the Radio Centro
offices and studios on Artículo 123 Street N° 90 in Mexico City. The unpretentious exterior
housed marble hallways and state of the art equipment. |
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Another view of the exterior of the
Radio Centro building in the old downtown area in
the 70's. |
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This is the studio for Radio L-Z
(XELZ) which was an all-ranchera station. The signs on the window say, "Keep up the
Pace" and remind the DJ to give the name after every song. |
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In addition to
interning, I visited a number of other radio stations and took pictures of many.
There is a section of pictures of other Mexico City
stations at: |
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Mexican Radio
Station Photos |
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This is the inside of one of XEW's three 250,000 watt transmitters as used in through the
70's. Home-made, they were water cooled and alternated on air for two-hour periods. XEW
also operated XEWW on short-wave, and repeater stations in several major markets of
Mexico. The gentlemen on the left is the XEW transmitter engineer. I'm the guy with the
pocket protector on the right. |
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A front view of one of the XEW transmitters. Note the open transmission line above. |
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Here is a shot of a typical smaller Mexico City
station, XEMC-1590 AM. Note the interesting mike mount.
The little mallet the the announcer's right (lying on the paperwork) was used to strike
the official station chimes which served to identify XEMC and many other Latin American
stations of the era. |
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And, ready to use the chime (to the right) is the slightly younger station visitor, who
was immediately invited to sit down and have a picture taken by the friendly staff. |
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The XEMC transmitter. The open cabinets are part of XESC, the
short-wave affiliate which seldom stayed on the air very long.
Through the 70's, short-wave was common in Latin America, where
rural areas often did not have radio stations. |
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Following nearly a year in Mexico, I
traveled for several months through Central America and Colombia, visiting every radio
station I could find. shortly, this page will have an assortment of pictures of the
stations of this region as they were in 1963. |
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