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Syndication for Latin America In 1980, when Shulke, TM, IGM, Bonneville, Kalamusic and Churchill filled the US airwaves with Beautiful Music, there was no syndication service catering to Latin America. Yet instrumental music had been traditionally more popular in this area of the world. When it became apparent that WHTT was not long for the world, I started "Música en Flor" to create full-concept syndication to Latin America, including music, technical advice, voice tracking and even advertising slicks and promo copy and press releases. |
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70 Stations in 17 Countries The project was enormously successful for a station-count perspective (nearly 70 in total at one time), but foreign currency restrictions in many countries brought it to an end in 1985. At its peak, Música en Flor used the same custom produced music as EZ Communications, Bonneville and Kalamusic... we had a quality product for a market never before offered syndication. |
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Syndication
and Consulting Música en Flor was the first ever attempt to syndicate radio formats to Latin America. Custom consulting was also a part of activities during the years between 1980 and 1985. The Música en Flor syndicated product included on-site consulting and resulted in nearly 1,000,000 miles of travel in 5 years. Here is Jorge Velando, GM of Radio Omega AM&FM at a meeting in Lima, Perú. |
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Miami Studios
Here is the entrance to the Música
en Flor studios in about 1982.
A location used by a formal wear rental shop was
converted into production facilities; the fitting
room became the announce booth! |
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Música en Flor advertised in the magazines of each Latin American nation’s broadcasters associations. This ad is reproduced from "Antena" published by the Mexican Chamber of the Radio and Television Industry (CIRT). This ad welcomed new subscriber XHPZ in Ciudad Guzmán, Jalisco, México, to the growing list of format syndication subscribers.
To the
right is the ad for Stereo Presidente |
Station Roster Among the markets broadcasting Música en Flor were: La Paz, Cochabamba, Sucre and Potosí, Bolivia Tarapoto, Cuzco, Ica and Lima, Perú Iquique, Coquimbo, Arica, Osorno, Valdivia, Valparaíso, Punta Arenas, and Puerto Montt, Chile Asunción, Paraguay. Quito, Cuenca, Ambato, Riobamba and Guayaquil, Ecuador Duitama, Bogotá, Cali, Manizales, Pasto, Cartagena, Barranquilla, Cúcuta and Bucaramanga, Colombia Caracas and Punto Fijo, Venezuela Chitré, David and Panamá, Panamá San José, Costa Rica (network) Tegucigalpa, and San Pedro Sula, Honduras San Salvador, El Salvador (network) Guatemala City and Quetzaltenango, Guatemala Monclova, Piedras Negras, Nogales, and Cd. Guzmán, México Sto. Domingo and Santiago, Dominican Republic San Juan, Puerto Rico. |
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| Music Services A new product, based on U.S. and European pop hits, was launched in 1985... just as inflation and currency controls destroyed the potential market for syndication in Latin America. Interestingly, this product consisted of a tape of the latest releases in Spanish and English pop music, shipped every week. With the advent of the Compact Disk, companies such as TM and Radio Express would use this "HitDisk" concept very advantageously in the future. |
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Demo Cassette
Click on the cassette icons to the right
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