La Cadena Recuerdo

In 1999, Hispanic Broadcasting Corporation purchased two limited coverage FMs in Los Angeles and changed them to Spanish on 2/11/2000. The new format was adult hits of the 60's to the 90's in Spanish The Recuerdo format was created by a "design team" of Owen Leach, Amalia González and David Gleason. It is the result of one of the most extensive research projects ever done in U.S. Hispanic radio and the skills of Recuerdo's programmer. The supreme compliment to this creation is the "borrowing" of the concept by Clear Channel, Entravision, Bustos Media and Border Media! In the half of 2006, Recuerdo has consistently been in the top 10 25-54 in the LA market, despite being a pair of Class A signals in market that is geographically huge. In this 12+ table, Recuerdo is now #9 in the total LA market and #5 in 25-54. The above table shows the Winter 2006 25-54 numbers in LA, as well as the first two trends of Spring, 2006.  (Recuerdo is KRCD)

 

The amazing results of Recuerdo in Los Angeles created an opportunity for an adult format to be introduced in other Univision markets. In late 2005, it was decided to introduce Recuerdo to several additional markets, like Phoenix, San Diego, Fresno and San Francisco. Early results in Phoenix encouraged further development of Recuerdo. (Recuerdo is KQMR) in 25.54.

 

	On January 9, 2006, the Recuerdo network debuted. From studios in Los Angeles, programming is fed to a group that, by March, would include Houston, McAllen, El Paso, Austin, San Antonio, Dallas, Albuquerque, Phoenix, Las Vegas, San Francisco, Fresno, San Diego and Los Angeles. 13 total stations carrying Recuerdo's winning format, music and style. Albuquerque Austin Dallas Houston Las Vegas Los Angeles Phoenix San Antonio San Diego S. Francisco San José El Paso ... plus McAllen and Fresno make 13 Recuerdo markets. The 12 new Recuerdos were all put on the air in a 180 day period from October, 2005 to March, 2006. Every new Recuerdo affiliate has increased over its prior ratings... some as much as tripling the former ratings.
	Recuerdo's "Instant Hit" morning show, Paco Pacorro & La India Edelmira, visits Recuerdo in San Antonio and greets Ramón Loo, local KCOR-FM Program Coordinator. Alfredo Nájera is on the Recuerdo Netwok every evening. Alfredo is the Share Point Leader in all the Recuerdo Markets.
	The programming team... Amalia González is the Program Director for both KRCD/KRCV in Los Angeles as well as the entire Recuerdo Network. In addition, Amalia hosts the 10 AM to 2 PM shift in Los Angeles on KRCD/KRCV. Eleazar García manages the Recuerdo network and is Operations Manager of the Phoenix UVN cluster.