Arbitron radio research

Arbitron Personal People Meter
	Here are some Arbitron and third party reports and publications that are interesting and informative. Left: My "Personal" Personal People Meters not activated!) courtesy of Arbitron.
Arbitron reports and data of interest.
Arbitron reports and data of interest.	Older Editions of Market Survey Schedule & Population Rankings
2011 PPM Delivery Dates When each report is released PPM Client Briefing Monthly report on PPM sample and metrics. December 2010 PPM Sample Report Part of client briefing showing the sample and subsets for each market. 12/2010 Fall Red Book 2010 Market ranks & population survey type and frequency PPM and Diary Description of Methodology. Metropolitan Survey Area Map In expandable PDF format. Shows counties and areas for each market Radio Today 2010 An Arbitron profile of listening patterns and trends and data. Hispanic Radio Today 2010 Characteristics of the Market Hispanic Radio Under PPM Comments on the change to PPM from diary Guide to Using PPM Data and Reports Arbitron PPM Encoding How signals are encoded and decoded. PPM Encoding White Paper Description of system and tests Minimum Reporting Standards Listening levels required to appear in PPM or diary client data Terms of the Trade Definitions of terms like rating, cume, share. Cell Phone Only Penetration Map for Fall, 2009. 2010 Census and Arbitron Arbitron Whitepapers on implementation of new Census data. Commute times for every Market Census data provided by Arbitron Ratings Distortion and Bias Arbitron brochure on practices by stations Daily Cume and Daily TSL The importance of each in the PPM	Fall 2006 Spring 2007 Spring 2008 Fall 2008 Spring 2009 Fall 2009 Spring 2010
	Past Years' MSA Map
	2006 MSA Metro Area 2008 MSA Metro Area 2009 MSA Metro Area
	Previous Editions of Hispanic Radio Today
	Hispanic Radio Today 2009 Hispanic Radio Today 2008 Hispanic Radio Today 2007 Hispanic Radio Today 2006 Hispanic Radio Today 2005 Hispanic Radio Today 2004 Hispanic Radio Today 2003 Hispanic Radio Today 2001 Hispanic Radio Today 1999
Some interesting PPM studies from Edison Research (Click logo to go to Edison Media Page	Additional PPM research from Coleman Insights (Click to go to Coleman web page)
The Myths of PPM by Sean Ross The American Youth Study Part I Radio's Future - 2010 Radio's Future - Today's 12 to 24 Year Olds - May, 2000 See how research predicted the future in this beautifully conducted and analyzed study done 10 years ago.	Real PPM Panelists Tell All
History of Arbitron with many references	Wikipedia short profile of Arbitron
The Purple Book The "Purple Book" explains much about how Arbitron data is used and how it works. Click on the banner above to open a PDF version.	Arbitron Training Online courses for PPM and the Diary surveys.
1987 Arbitron Ad Click on ad for full size version	1987 Arbitron Ad Click on ad for full size version