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Spanish Language Radio Formats
commonly heard
in the United
States.
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Here's a sampler of the music styles you would commonly hear on
the different Spanish language radio formats in the United
States. Each format is illustrated by a selection of song
clips in MP3 format. These songs demonstrate the styles and
genres that are usually part of each format.
Just as in U.S. general market radio,
some songs will "cross over" and be played on more than one
format. In fact, quite a a number of songs are released with different mixes
for different formats.
Each broad format section
listedd below has a variety of songs taken from the "most played" songs of 2010 based on radio
monitor reports as well as a variety of "oldies" or "gold"
cuts from earlier years. First, though, a look at the appeal
of the major formats. |
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Arbitron |
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For a ratings perspective, click,
download and read this report from Arbitron about the US
Hispanic radio market. |
Format
Appeal
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Here is a table from Arbitron
showing the national share of Hispanic listening
to the various formats on the radio. As can be
seen, a percentage of listening goes to English
language stations.
Some formats have low national shares, because
they are of appeal only in certain areas.
Tropical may represent significant shares along
the East Coast, but no shares at all elsewhere.
This reduces the national average despite
specific appeal to certain groups.
Arbitron definitions may differ from the
descriptions on this page only because Arbitron
tries to keep the total number of definitions as
small as practical to allow advertisers to see
the broad picture of radio. |
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Spanish Language
Radio Formats
Click on the format name to got
to the format page. |
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Primary Music Formats |
Regional
Mexican |
This format is really a combination of the
many musical styles of Mexico; stations may vary
widely in their mix of genres but the principal
ones are norteña,
banda, and
ranchera. Regional
formats may also include some
cumbia,
bachata,
durangüense,
sierreño and
alterado sounds. |
A/C
Pop
CHR
Rhythmic
Reggaetón |
"Contemporary"
is the term applied to a format group that
includes everything from Adult Contemporary to
Pop, CHR and Reggaetón based rhythmic formats.
Adult Contemporary
(A/C) is a combination of old and new softer
pop and romantic love ballads and lighter pop.
There may be considerable overlap with pop CHR
stations with slower rotations (repeat patterns)
than CHR.
Pop (often
called Spanish language CHR after its somewhat
comparable English language equivalent) is an
ever-changing mix of pop, dance, Latin
house and hip-hop, rock, reggaetón, ballads and
other contemporary music types. The overlap with
Adult Contemporary is considerable. These
stations are more current based than A/C
formats.
Reggaetón and
Rhythmic was for a time in the early 00's
a format of its own, and a few such stations
remain. Now, the elements of this format have
gone mainstream and are part of pop formats and
some songs even cross over to A/C.
Caribbean tropical formats may include some of
the songs as well. |
Classic
Hits
"oldies" |
This "oldies"
blend is a broad mix of 70's, 80's, 90's and
this decade's sounds that were popular across
Mexico. The format generally includes classic
songs from genres that include ballads, softer
pop, grupera, ranchera, norteña, cumbia and even
banda.. |
Caribbean
Tropical |
This format previously was limited to salsa
and merengue with an occasional bachata or
cumbia derivitive, but now may include reggaetón and other
rhythmic options. |
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Secondary or Specialty Formats |
Mexican
Tropical |
The Colombian cumbia is the base for this
format. Mexican artists adopted the style back
in the 60's and have added special touches, such
as the norteña and the grupera style cumbia
to the formula. In the US, cumbia may be an
element to regional Mexican. |
Pop & AC
Oldies
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60's to 80's based format limited to pop,
ballads and rock 'n' roll songs by artists from
Latin America & Spain. The pure pop and
AC oldies variant is generally restricted to
Puerto Rico and the east coast in the US. |
All
Ranchera |
A format based on
ranchera and mariachi songs, usually covering
many decades of music, sometimes back to the
50's. Because it appeals to
older listeners it is almost always an AM
format. |
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Tejano |
This format is on only
a handful of stations today, but has been a
significant factor in Texas markets in the past.
It now tends to blend Tejano with norteña
and other styles |
Music
of
other
Countries |
There are many other
kinds of music that have appeal within
communities in the US with specific national
heritage. Some songs may be included in other
formats or there may be specific shows on
stations for these communities and styles. A few
examples are presented. |
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