La Cadena Recuerdo

In 1999, Hispanic Broadcasting Corporation purchased two limited coverage FMs in Los Angeles and changed them to Spanish on 2/11/2000. The new format was adult hits of the 60's to the 90's in Spanish
The Recuerdo format was created by a "design team" of Owen Leach, Amalia González and David Gleason. It is the result of one of the most extensive research projects ever done in U.S. Hispanic radio and the skills of Recuerdo's programmer. The supreme compliment to this creation is the "borrowing" of the concept by Clear Channel, Entravision, Bustos Media and Border Media!
By 20066,, Recuerdo was consistently in the top 10 25-54 in the LA market, despite being a pair of Class A signals in market that is geographically huge.




  • The amazing results of Recuerdo in Los Angeles created an opportunity for an adult format to be introduced in other Univision markets. In late 2005, it was decided to introduce Recuerdo to several additional markets, like Phoenix, San Diego, Fresno and San Francisco.

    Early results in Phoenix encouraged further development of Recuerdo. (Recuerdo is KQMR) in 25.54.


  • On January 9, 2006, the Recuerdo network debuted. From studios in Los Angeles, programming is fed to a group that, by March, would include Houston, McAllen, El Paso, Austin, San Antonio, Dallas, Albuquerque, Phoenix, Las Vegas, San Francisco, Fresno, San Diego and Los Angeles. 13 total stations carrying Recuerdo's winning format, music and style.





    Las Vegas

    Los Angeles


    San Antonio

    San Diego

    S. Francisco

    San José

    El Paso

    ... plus McAllen and Fresno make 13 Recuerdo markets. The 12 new Recuerdos were all put on the air in a 180 day period from October, 2005 to March, 2006.

    Every new Recuerdo affiliate has increased over its prior ratings... some as much as tripling the former ratings.

  • Recuerdo's "Instant Hit" morning show, Paco Pacorro & La India Edelmira, visits Recuerdo in San Antonio and greets Ramón Loo, local KCOR-FM Program Coordinator.
    Alfredo Nájera
    is on
    Alfredo is
    Share Point
    Leader in
    all the


  • The programming team...

    • Amalia González
      is the Program Director for both KRCD/KRCV
      in Los Angeles
      as well as
      the entire

    In addition,
    Amalia hosts
    10 AM to 2 PM
    shift in
    Los Angeles